Inspiration

What is the "Shop GMV Max" Feature?

Shop GMV Max is a new feature that simplifies campaign management by auto-selecting products and optimizing campaigns based on performance, using a single budget and duration you set.

Key Benefits of the Shop GMV Max Feature:

Effortless Campaign Setup

1. Sellers only need to configure two settings: budget and duration.
2. The system will provide an estimated ROAS, helping you understand the potential performance before launching.

Automated Optimization for Maximum Sales

1. The system will initially auto-select all products that currently have no active campaigns.
2. Then, it will automatically allocate your budget across these products based on campaign performance, maximizing your sales with minimal manual effort.

How to Use the "Shop GMV Max" Feature

Campaign Creation

1. Go to the "Create Product Ads" page.
2. In the "Product Selection - Select Method" section, choose "Shop GMV Max"
3. By default, all available items without active ads will be auto-selected. The system will then automatically allocate your budget across these products based on their ad performance to help maximize sales.
4. You can review and manage these products later on the Ad Detail Page after the ad is created.
5. In the "Bidding Strategy" section, you will be able to choose one of the two bidding strategies: 
6. GMV Max Auto Bidding (Shop): The system will display an estimated ROAS to give you an idea of expected performance.
7. GMV Max Custom ROAS (Shop): You can set a Target ROAS value to enhance your ads' profitability.

Important Note: You can create only one campaign using the "Automatically Select Products" feature per shop.

Campaign Performance Monitoring

You can monitor your campaign performance on Ads List Page and Ads Detail Page.

Ads List Page

Campaigns using "Shop GMV Max" feature will be prominently displayed at the top of ads list page and you can check the overall campaign performance.

Ads Detail Page

This page will provide detailed data for each product within the campaign using the "Shop GMV Max" feature. Sellers can add or remove products from an active campaign.

Overall Campaign Performance Data
Review By Product Performance

Recommended Ad Setup

Shop GMV Max Rewards

Sellers who spend at least P3,000 on Shop GMV Max will receive a 10% ads credit rebate based on their Shop GMV Max spend.

1. Minimum spend required: P3,000
2. Rebate: 10% ads credit
3. Maximum rebate cap: P10,000

Qualified sellers will receive their free ads credits in the 1st week of the succeeding month.

The free ads credit rewards will expire 14 days from top up. Sellers are encouraged to use the credits before the expiration period ends.

Last Updated: May 25, 2026