Inspiration

To improve the ad creation experience and enhance campaign efficiency, the Shopee Ads platform is implementing a significant update to the Product Ads creation layout. These changes address existing workflow constraints and provide a clearer value proposition for various advertising strategies.

Rebranding of Automated Solutions

The "Automatically Select Product" feature has been officially renamed to "Shop GMV Max". This change reflects a strategic shift in positioning, evolving the feature from a basic selection tool into a comprehensive, shop-wide advertising solution. Shop GMV Max is designed to optimize total shop revenue through an all-in-one promotion mechanism with guaranteed results.

Streamlined Promotion Methods

The ad creation interface has been restructured to prioritize the selection of "Promote Methods" before product selection. This ensures that the workflow is aligned with the specific strategic goals of the sellers The three primary methods are now clearly differentiated:

1. Shop GMV Max: An automated, shop-wide solution for maximum efficiency.
2. Ad Group: A method for managing multiple products under a shared budget and ROAS target, improving group management and data aggregation.
3. Individual Ads: A method for granular control over specific product goals and bulk creation.

Enhanced Visibility for Ad Groups

Previously categorized under manual settings, the Ad Group option is now a primary promotion method on the creation page. This update clarifies the distinction between group-level management and individual product ads, supporting sellers to better understand the benefits of shared budgeting and group efficiency.

Optimized Workflow and Value Proposition

The revised sequence of selecting the promotion method prior to product selection enables the platform to offer more relevant "bundled suggestions" for multi-product items. This redesign reduces ambiguity in the creation process and ensures that the strategic advantages of each ad type, particularly shop-wide solutions, are clearly communicated to the sellers.

First Published: March 23, 2026