How to Use Ads

New items serve as crucial growth pillars for sellers. But when launching new products, there are always obstacles such as limited exposure and difficulties in securing orders. New Product Boost on Shopee now allows new products to quickly gain more exposure and visibility in the initial stage of the new product launch, increasing sales through advertising, as well as quickly establishing the sales history and reputation of the product. After toggle on new item ads, more dedicated traffic will  drive your new products sales so as to achieve business objectives quicker.

Why should I use New Product Boost Ads? 

More traffic dedicated to boost your new products

We recognize the importance of standing out in a crowded marketplace especially in the early stage. So the New Product Boost is designed to enhance the visibility of new items, ensuring they reach a wider audience in the early stage and give your newly launched products the attention they deserve.

You can increase your new products' exposure in search and discovery placement that are exclusively available for new listed SKU within the past 90 days. 

More aggressive bidding strategy to drive orders

Equipped with a more aggressive bidding strategy that is designed to drive a higher volume of orders for your new products, new products will be easier to break through cold starts and get more competitive in the short term. New Product Boost aims to maximize the visibility and sales potential of your new products by placing them in front of a larger audience and increasing the likelihood of conversions.

*This feature is still in the whitelist phase, only the whitelist seller is eligible to toggle it.



Where can I toggle New Product Boost Ads?

From the Shopee Ads homepage on Seller Centre: If you have at least 1 active new item (Listed within past 90d), you can create New Product Boost ads via 3 entrance:

a) Ads creation page

b) Toggle on from Homepage Ad Listing table

c) Ad detail page

1. Ads Creation page

During creating any auto-bidding ads for new items, can select the checkbox to enable “New Product Rapid Boost” for the items.

2. Homepage Ad Listing table

Click into either recommendation card in Shopee Ads homepage, it shows a list of respective items to turn on New Product Boost. You can quickly create new item ads based on seller selection.

3. Ad detail page 

You can also toggle on the Ad detail page to boost your new products.

Set up New Product Boost Ads now!