GMV Max Upgrade

ROAS Target will be upgraded to Auto Bidding (GMV Max) in Q3 2024. During this upgrade, Sellers will be required to provide consent for Shopee to help automatically upgrade and enhance your existing ROAS Target campaign to an Auto Bidding (GMV Max) campaign.

Click here to learn more about Auto Bidding (GMV Max)

What is required from Sellers? 

On the date of upgrading, Sellers will see a pop-up prompt upon logging in to Shopee Ads on Seller Center PC or via My Shops on Shopee APP. Sellers will be able to agree to the automatic upgrade via the prompts on Seller Center PC, while prompts on APP will serve as a reminder for Sellers to opt-in during the opt-in period.   

Agreeing to this upgrade will allow Shopee to help automatically enhance your existing Target ROAS campaigns with GMV Max, allowing access to broader traffic. If Sellers do not opt in for the upgrade, you will still receive the Auto Bidding (GMV Max) feature on the targeted Upgrade Date. However, your existing ROAS Target campaign will stop running. Sellers will need to manually review all affected campaigns and convert them to the chosen product manually. 

Part 1: Opt-in Period

Before the Date of Upgrade, Sellers will see a pop-up prompt on Shopee Ads that informs you of the upcoming Upgrade. Sellers may click on “Agree to Upgrade” on the pop-up to opt-in automatically. 

[SCENARIO 1]

Once the Seller agrees to the auto Upgrade, all ROAS Target campaigns will end on the Date of Upgrade and a GMV Max campaign will be created in its place with the same campaign setting. 

1. If multiple campaigns are active or scheduled alongside ROAS Target for the same product, Shopee will proceed to merge the budgets and overlapping campaign duration to form a consolidated setting for GMV Max. 
2. If all campaigns associated with the Product are on an Unlimited daily budget, the consolidated GMV Max campaign will also be on an Unlimited daily budget setting. 
3. If only selected campaigns associated with the Product are on an Unlimited daily budget, the consolidated GMV Max campaign will run on the combined dollar-value budget across all associated campaigns. 
4. If no other campaigns are active or scheduled for the same product, the GMV Max campaign will directly inherit the same settings as the stopped ROAS Target campaign.

If Shopee does not receive your confirmation on the automatic upgrade 2 days before the Upgrade Date, Sellers will see a pop-up prompt on Seller Center PC to remind them of the deadline.

Part 2: Date of Upgrade

On the date of Upgrading, all existing ROAS Target campaigns will be stopped automatically regardless of your opt-in selection within Part 1. These campaigns cannot be restarted or edited as the ROAS Target feature will be deprecated. 

[SCENARIO 2]

For Sellers that did not agree to the upgrade and have only 1 ROAS Target campaign per Product, Shopee will help to automatically upgrade the ROAS Target campaign into an Auto Bidding (GMV Max) campaign that inherits the intended campaign settings. 

1. The ROAS Target campaign will be stopped automatically, and a GMV Max (Custom) campaign will be created with the same Budget, Duration, and ROAS Target setting. 
2. Ad Placement will be updated to “ALL” selection, which includes Search and Discovery

[SCENARIO 3]

For Sellers that did not agree to the upgrade and have multiple campaigns per Product (including at least 1 ROAS Target campaign), all pre-existing ROAS Target campaigns will be stopped. This will be indicated with an “ENDED” status and the campaigns will not be editable. 

1. The remaining non-ROAS Target campaigns that are linked to the same product will remain unaffected and continue running. 
2. Sellers may choose to review the impacted campaigns and proceed to upgrade them via bulk or single selection. Refer to Part 3 for more details on how to upgrade ROAS Target to GMV Max (Custom) after the Date of Upgrade.  

Part 3: Post Upgrade 

Upon your first login after the upgrade, you will see a confirmation of your upgrade to the GMV Max feature via a pop-up prompt on Shopee Ads. 

If you fall into Scenario 1 or 2, you will not need to review any affected campaigns and may proceed directly to the Listing section to review all newly created GMV Max campaigns or access your past ROAS Target campaigns. 

If you fall into Scenario 3, Shopee will show a pop-up prompt that indicates the total number of affected campaigns that will require your manual confirmation to be upgraded. Sellers may click on the “Select Ads” button to review the specific list of impacted campaigns that are eligible for the GMV Max Upgrade. At this stage, Sellers will be able to migrate selective ads or bulk upgrade selected campaigns to GMV Max via the following methods:

Upgrade Ads via Pop-up on Upgrade Date

Upgrade via ‘Review Ads’ button on the Recommendations Card 

Upgrade via Ads Listing Page

Upgrade via Ads Detail Page

If multiple campaigns are running for my Product, how will they be merged into a GMV Max (Custom) campaign?

This depends on whether you have agreed to allow Shopee to facilitate the automatic upgrade during the Pre-upgrade Period, and whether there are multiple Ads associated with the impacted Product. 

What will happen to my pre-existing ROAS Target campaigns? 

Your ROAS Target campaigns will be stopped on the Date of Upgrade and cannot be restarted. However, Sellers can still access the performance and campaign details of their past ROAS Target campaigns within the Shopee Ads Homepage > Ads Listing Page.