How to Use Ads

About Video Ads

Shopee Video Ads is an advertising tool designed to help sellers and affiliates promote their video content across Shopee's platform. By leveraging Video Ads, advertisers can enhance visibility, drive engagement, and achieve specific objectives such as maximizing Gross Merchandise Volume (GMV) or increasing video views. These ads integrate seamlessly into various sections of Shopee, ensuring that your promotional content reaches the right audience at the right time.

* Note: Video Ads are only available for whitelisted affiliates. 

Why Should I Use Video Ads?

1. Promote Your Videos

Bring in more traffic to your Video by showcasing your ads in prominent positions where buyers are most likely to see them. This increased visibility helps attract a larger audience to your video, enhancing engagement and interaction during your sessions

2. Grow Sales

Expand your reach to potential buyers who are browsing videos, thereby boosting your product sales and orders from your Videos. By targeting viewers who are already interested in video content, you can effectively convert their interest into purchases.

Where Do Shopee Video Ads Appear?

Shopee Video Ads are strategically placed in various high-traffic areas across the platform to ensure maximum visibility and engagement. They can appear in the following sections:

Video Tab				Homepage/Daily Discover Landing

How Are My Shopee Video Ads Shown to Buyers?

Shopee Video Ads are displayed strategically across the platform to maximize visibility and engagement. The placement and performance of your ads are influenced by several factors:

1. Targeting and Relevance: Ads are targeted based on buyer behavior, interests, and browsing history to ensure they reach the most relevant audiences. This targeting increases the likelihood of engagement and conversions.
2. Ranking Algorithm: Shopee employs a sophisticated ranking algorithm that prioritizes ads based on factors such as click-through rates, and GMV potential. This ensures that the most effective ads are displayed prominently.
3. Performance Optimization: Continuous performance tracking allows the system to optimize ad delivery, adjusting placements to maximize views, orders, and GMV. This dynamic optimization helps in achieving better engagement and conversions.

By leveraging these strategies, Shopee ensures that Video Ads reach a broad yet targeted audience, driving higher engagement and sales.

How Will I Be Charged?

Shopee offers flexible billing options to accommodate different advertising needs and budgets:

1. CPM-Based Billing: Advertisers are charged based on the number of impressions their ads receive, calculated as Cost Per Thousand Impressions. This model allows for predictable budgeting based on the reach of your target.
2. Budget Control: Advertisers can set daily budgets with flexible durations, allowing them to manage and adjust their spending based on Ads performance. You can choose from stable values (e.g., ₱70, ₱175, ₱293, ₱586) or customize your budget within a range of 1 to 30 days.
3. Performance Tracking: Shopee provides real-time data on ad performance, including views, GMV, and ROAS. This comprehensive tracking enables advertisers to monitor their Ads closely and optimize their strategies to achieve the best possible return on investment.

Learn more about how to set up video ads here.