How to Use Ads

Program Overview

The Ads Acceleration Program is a Shopee initiative designed to help managed sellers maximize sales by keeping high-performing ads live during traffic surges and campaign days, so sellers don't lose out on any visibility or conversions when Ads Credits run out or when the Ad Campaign reaches its budget cap. The program specifically incentivizes sellers to enable and actively use two features—Auto Budget Increase and Auto Top-Up—by offering ads credits rebate.

Background

During campaign days and other high-traffic periods, ad delivery can be constrained by two common limits:

1. Ads Credit depletion, which pauses delivery until you manually add funds.
2. Budget caps on high-performing ads, which limit reach just as demand spikes.

Two Shopee features address these constraints:

Auto Budget Increase: Automatically increases budgets for high-performing ads, with configuration options for increment size and maximum cap. This ensures your best ads remain competitive, especially on campaign days, while controlling spend.

Auto Top-Up: Automatically replenishes your Ads Credit from your Seller Balance when your Ads Credit falls below a specified threshold, minimizing downtime and manual intervention.

Key benefits of enabling both:

1. Maintain continuity of delivery: Reduce the risk of high-performing ads pausing due to exhausted budgets or Ads Credit.

2. Capture incremental demand on campaign days: Keep visibility during peak traffic to protect conversion opportunities.

3. Operational efficiency: Automate budget and funding routines so teams can focus on optimization and merchandising.

4. Control and flexibility: Set Auto Budget Increase increment rates and caps to align with your risk tolerance; set Auto Top-up thresholds and top-up amounts to manage budget.

Mechanics

Rewards: 10% Free Ads Credit Rebate, capped at ₱30,000, calculated from your Auto Top-Up amount.

Eligibility:

1. Sellers must enable and incur spend on both Auto Budget Increase and Auto Top-Up within the program period.

2. Rebate is based on the Auto Top-Up amount, not total ads spend. (Example: If your Auto Top-Up amount is ₱100,000 and your Auto Budget Increase amount is ₱50,000, the rebate is ₱10,000 [₱100,000 x 10%])

3. Validity: Free ads credits are valid for 14 days from the top-up date.

Controls you can configure:

1. Auto Budget Increase: Set the increment percentage (1-300% per trigger), number of increments (1-5), affected ad types (Product Ads, Shop Ads, Live Ads), and a maximum budget cap to contain spend growth.

2. Auto Top-Up: Set the threshold ("when balance falls below") and the per top-up amount to ensure sufficient coverage during peak periods.

Frequently Asked Questions

1. How can I toggle on the Auto Budget Increase and Auto Top-Up feature?

To enable Auto Budget Increase:

1) Enter Shopee Ads: From the Shopee seller center homepage, navigate to the Marketing Center and select Shopee Ads.

2) Enter Smart Shop Booster: Click the "Boost" button on "Smart Shop Booster" module to enter the toggle page.

3) Activate toggle: Turn on the toggle of "Auto Budget Increase" and click the "Confirm" button.

To enable Auto Top-Up:

If you are setting up for the first time using a computer:

1) Click Top-Up

2) Toggle on Auto Top-Up to begin set up

3) Specify the minimum threshold amount in Condition

4) Specify the Auto Top-Up amount in Top-Up Amount

5) Click Agree after reading the terms and conditions of Auto Top-Up

6) Enter your Seller Wallet PIN to authorize Auto Top-Up

7) If you don't have a Seller Wallet PIN, you will be prompted to set one up:

• Create a Seller Wallet PIN

• Re-enter the PIN to confirm

• Enter the One-Time Password sent to your registered mobile phone

8) To change your minimum threshold or Auto Top-Up amount after setting up, select Change Setting

If you are setting up for the first time using the Shopee app:

1) Tap Top-Up at the top right of the Shopee Ads homepage

2) Tap Auto Top-Up

3) Enter your Wallet PIN to begin set up

4) Specify the minimum threshold amount under "When Balance Falls Below"

5) Specify the Auto Top-Up amount under "Top Up Amount"

6) Tap Save

7) To change your minimum threshold or Auto Top-Up amount after setting up, tap Edit

2. If I turn on Auto Budget Increase, can I indicate any amount for increment spend and maximum cap?

1. If you turn on Auto Budget Increase, you can only choose from preset options to control how it works. For increment spend, you may select a percentage between 10% and 300%, which determines how much your daily budget increases each time the feature is triggered. You can also set a daily cap of 1 to 5 increments, indicating how many times your budget may increase in a single day. In addition, you can choose which ad types, such as Product Ads, Shop Ads, Live Ads, or any combination, will be included in the feature.

3. Can I set a duration for having the Auto Budget Increase feature active on Seller Center?

1. The Auto Budget Increase feature will stay active once turned on. Sellers will have to manually turn it off in order to stop any further automatic budget adjustments.

To turn off the feature sellers can follow these steps:

1) Enter Shopee Ads: On the Shopee Seller Center homepage, navigate to the Marketing Center and select Shopee Ads.

2) Enter Smart Shop Booster: Click the "Boost" button on the "Smart Shop Booster" module to enter the toggle page.

3) De-activate toggle: Turn off the toggle of "Auto Budget Increase" and click the "Confirm" button.

4. What happens if I have insufficient Seller Wallet balance for Auto Top-Up?

1. If sellers have insufficient Seller Wallet balance for Auto Top-Up, Shopee will send a notification and attempt Auto Top-Up three times within the next 24 hours, followed by one attempt per day for one month. After one month of failed top up, the Auto Top-Up function will be deactivated.

5. Is it possible to set a specific budget with Auto Top-Up?

1. Sellers may set a specific budget using the Daily Cap feature which enables you to set your maximum top up amount per day.

6. Are all Top-Up amounts eligible for free ads credits?

1. Free Ads Credits are given when sellers have both Auto Top-Up and Auto Budget Increase enabled and successfully charged. Only top-up amounts processed through Auto Top-Up are counted toward the 10% Free Ads Credits.

7. Is there any Target Ads Spend for the program?

1. Sellers can receive the Free Ads Credits regardless of the amount in their Ads Spend as long as both Auto Budget Increase and Auto Top-Up are enabled and have been successfully charged. The rebate is calculated based on the amount from Auto Top-Up

8. When will I receive my Free Ads Credits?

1. Sellers can expect to receive their free ads credits by December 5, 2025. These credits can be used for any ad type and will remain valid for 14 days from the date they are issued. Sellers may also view the expiration date of your credits by checking the Free Ad Credit History in your account.

Read more about Auto Top-up and Auto Budget Increase here:

Auto Top-up

Auto Budget Increase

Last Edited: November 20, 2025