How to Use Ads

What is Cost-per-Sale?

1. To address sellers' need for greater assurance, attract higher budgets, and maximize ad revenue,“Cost-per-Sale" is presented within GMV Max Custom ROAS for eligible sellers and items that meet the defined criteria.
2. By selecting eligible items that meet the requirements of “Cost-per-Sale” to promote via GMV Max custom ROAS, sellers should only pay when an order is placed, thus ensuring better assurance for broad ROAS and boosting ads generated GMV growth.

Key Benefits of Cost-per-Sale

1. Guaranteed broad ROAS Fulfillment

With the "Cost-per-Sale" model, sellers are only charged when a successful order is generated. This ensures a 100% broad ROAS fulfillment rate, providing sellers with complete cost certainty and eliminating wasted ad spending.

1. Maximize Marketing Budget Efficiency

By eliminating ad spending on clicks that do not directly result in sales, "Cost-per-Sale" fully utilizes your marketing budget on actual revenue-generating orders, eliminating wasted spend and maximizing GMV growth.

Cost-per-Sale Entry Criteria

1. Items that exceed an average of 10 daily orders within last 14 days
2. Sellers that have sufficient budget

Cost-per-Sale Required Settings

1. Set “unlimited” budget for “Cost-per-Sale” campaigns
2. Enable auto top-up feature

How to set up“Cost-per-Sale" campaigns

1) Enter Shopee Ads: From Shopee seller center, navigate to the Marketing Center and select Shopee Ads.

2) Create Product Ads: Click on“Create New Ads" and select“Promote My Product".

3) Basic setting: “Unlimited” budget is a default and mandatory requirement for Cost-per-Sale Campaign. Setup your basic setting for duration.

4) Product selection: Select“manually select products" as the select method and proceed to select eligible items with “Cost-per-Sale" tag.

5) Bidding Strategy: Select“GMV Max Custom ROAS" as the bidding method and set the target ROAS within recommended range.

6) Publish Campaign: Click“Publish”to activate the Cost-per-Sale campaign.