How to Use Ads

What is the "Automatically Select Products" Feature?

Automatically Select Products is a new feature that simplifies campaign management by auto-selecting products and optimizing campaigns based on performance, using a single budget and duration you set.

Key Benefits of the Automatically Select Products Feature:

Effortless Campaign Setup

1. Sellers only need to configure two settings: budget and duration.
2. The system will provide an estimated ROAS, helping you understand the potential performance before launching.

Automated Optimization for Maximum Sales

1. The system will initially auto-select all products that currently have no active campaigns.
2. Then, it will automatically allocate your budget across these products based on campaign performance, maximizing your sales with minimal manual effort.

How to Use the "Automatically Select Products" Feature

Campaign Creation

1. Go to the "Create Product Ads" page.
2. In the "Product Selection - Select Method" section, choose "Automatically Select Products"
3. By default, all available items without active ads will be auto-selected. The system will then automatically allocate your budget across these products based on their ad performance to help maximize sales.
4. You can review and manage these products later on the Ad Detail Page after the ad is created.
5. In the "Bidding Strategy" section, the system will automatically apply GMV Max Auto Bidding (Shop).
6. The system will display an estimated ROAS to give you an idea of expected performance.

Important Note: You can create only one campaign using the "Automatically Select Products" feature per shop.

Campaign Performance Monitoring

You can monitor your campaign performance on Ads List Page and Ads Detail Page.

Ads List Page

Campaign using "Automatically Select Products" feature will be prominently displayed at the top of ads list page and you can check the overall campaign performance.

Ads Detail Page

This page will provide detailed data for each product within the campaign using the "Automatically Select Products" feature. Sellers can add or remove products from an active campaign.

Overall Campaign Performance Data
Review By Product Performance
Product Management in Campaign

Recommended Ad Setup

First Published: July 31, 2025