General Tips

Introducing Different Ad Types in Shopee

Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below! 


1. To Increase Awareness or Sales of Specific Products

Use Search Ads and Discovery Ads to advertise your products. 


a) Search Ads: Show your ad on the search results page. You decide which keywords will show your ad by bidding for them.

  1. b) Discovery Ads: Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage and Shopee Farm game, and You May Also Like on relevant product detail pages, shopping cart pages and order success pages.



Use Discovery Ads together with Search Ads so you can show your products in more places within Shopee platform. Learn more about Discovery Ads.  

2. To Increase Shop Traffic and/or Brand Awareness

Use Display Ads and Shop Search Ads to advertise your shop.  


  1. Display Ads: Of all the ad types, Display Ads advertising will give you the most exposure. Use visually catching banners to draw mass awareness to your shop from the Homepage carousel banner, one of Shopee’s most high-traffic sections. You also have the option to either redirect your audience to your shop homepage, or to any Shopee microsite of your choice. 

2. Shop Search Ads: Display your shop at the top of the search results page, along with a shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline. 


You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for “shampoo”, so that shoppers searching for “shampoo” can see your Shop Search Ad and be directed to your shop after clicking your ad. 

Note: 

  1. Display Ads and Shop Search Ads are currently unavailable in Mexico.





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Content

1. To Increase Awareness or Sales of Specific Products

2. To Increase Shop Traffic and/or Brand Awareness