General Tips

Advertising the Right Products Can Increase Your Sales

How do I know which are the “right products” to advertise?

Our algorithm constantly processes the available data to identify and recommend products that have high sales potential when advertised.

  1. When creating ads on Seller Centre, the recommended products are highlighted with "Best Selling", "Good ROAS" or "Top Searched" tags. 

  1. On Shopee app, the recommended products are highlighted with the 'thumbs up' icon. 

What are "Best Selling", "Good ROAS" and "Top Searched" products?

  1. "Best Selling" products are the best-sellers within their categories, and have high potential to generate even more sales with ads. 
  2. "Good ROAS" products have potential to achieve healthy Return on Advertising Spend (ROAS) when advertised, based on their organic sales and the average ads expense of their categories.
  3. "Top Searched" products are associated with top searched keywords, and have potential to generate even more impressions and sales with ads.

Can I easily create ads for all the recommended products?

Absolutely. You can easily select up to 50 recommended products using the Shopee Ads product selector:

  1. Click "+ Create New Ads" on Shopee Ads

2. Select the relevant ad type

3. Set the Budget and Time Length for your campaign

4. Click "+" under the Product Settings

5. Ensure that the "Select All Recommended Products" checkbox is ticked

  1. If you have up to 50 recommended products, all of them will be selected.
  2. If you have more than 50 recommended products, 50 recommended products with the highest sales potential will be selected. 
  3. If you have more than 50 recommended products and want to advertise the remaining recommended products, simply go back to Shopee Ads homepage and repeat Steps 1-5.

6. Click "Confirm"


  1. The new product recommendation logic is currently only released to selected sellers on a whitelist basis.
  2. Please note that if you're whitelisted, you can only see the "Best Selling", "Good ROAS" and "Top Searched" tags for your recommended products when setting up new ads using Seller Centre. 
  3. If you're not whitelisted, (i) the "Select All Recommended Products" option will not be available in the product selector and (ii) recommended products will have a 'thumbs-up' icon instead (i.e. without "Best Selling", "Good ROAS" or "Top Searched" tags)

Last updated: 4 May 2023

Was this page helpful?

yes Yes
no No