How to Use Ads

Introducing Auto Boost - the fastest and easiest way to advertise on Shopee. You can now create ads in just 3 clicks, and sit back while Shopee optimises your ad settings to maximise your sales. Minimum effort, maximum results.

If you are new to Shopee Ads or want to free up time spent on manually adjusting your ad settings, Auto Boost is the perfect solution for you. Try it today!

Why use Auto Boost? 

With Auto Boost, you can have Boost Ads running in less than 1 minute. Just set a budget and campaign duration, and Shopee’s algorithms will take care of the rest. 

Auto Boost automatically:

1. Selects your highest potential products to advertise, to maximise your sales conversions 
2. Promotes your products in multiple high traffic locations (e.g. homepage, search results page, product detail pages) at once, to maximise your products’ visibility 
3. Optimises your ad settings, to achieve healthy return on investment (ROI) 

How does Auto Boost select products to advertise?

Auto Boost uses Shopee’s data to choose your highest potential products (e.g. products associated with popular searches, or those predicted to have good ROI) and advertises them using Boost Ads.

How does Auto Boost optimise my ads?

Auto Boost makes data-based adjustments to your ad settings over 2 weeks to find the best way to generate sales from your ads (e.g. where to display your ads, to which shoppers, how much to bid, etc.). 

1. During this process, ads that perform poorly will be automatically paused
2. Auto Boost will then create ads for other high potential products, and optimise them over 2 weeks as well
3. Ads that are fully optimised will continue running to effectively generate sales

How do I get started?

1. On the Shopee Ads page on Seller Centre, click "+Create New Ads" and select "Boost Ads"
2. Click "Auto Select" for Product Selection Settings
3. Customise your Budget and Time Length if needed (optional)
4. By default, "No Limit" will be chosen for Budget and Time Length. Keep this setting if you want your ads to have sustained exposure
5. Click "Boost"

Tips:

1. For more information on how to set up Auto Boost, click here
2. For more information on how to review and optimise your Auto Boost campaign, click here

Note: 

1. Auto Boost is still in beta mode, and only available to selected sellers