The new Ad Diagnosis Tool provides a comprehensive analysis of your ads across four essential areas: Balance, Bidding, Budget, and Continuance. This article will guide you through each diagnostic area, explaining how this new tool can help you enhance your advertising strategy.

1. Balance: Maintaining Sufficient Ads Funds

The Balance section evaluates your ad account balance to ensure that you have sufficient funds to run your ads without interruption. Keeping a healthy budget prevents ads from pausing, leading to lost GMV opportunities.

Balance Recommendations

2. Bidding: Improving Ad's Exposure and Competitiveness

The Bidding diagnosis helps to identify potential bid issues and provides recommendations for ads struggling to get impressions to reach your target audience. Effective bidding is essential for maximizing ad placements and ensuring your ads reach the right audience.

Bid Recommendations

Optimize Target ROAS		Increase Manual Bidding Bids		Upgrade to GMV Max
Review ROAs target to maintain ad competitiveness while delivering a positive ROAS outcome.		Adopt system recommended bid price to maintain ad competitiveness.		Access broader traffic to maximize your ad's exposure. *GMV Max release dates vary by market.

3. Budget: Maintaining Sufficient Daily Ads Budget

The Budget diagnosis helps you assess how effectively your ads budget is being utilised. Setting a sufficient daily budget prevents your ads from getting interrupted in the middle of the day especially on big campaign dates.

Budget Recommendations

4. Continuance: Stability for Optimal Performance

The Continuance diagnosis evaluates how frequently your ads are changed, including status updates, bid changes. Frequent changes can disrupt your ad performance and hinder learning algorithms.

Continuance Recommendations

Ensure ads run > 7 days		Avoid changing bids too frequently
Accumulate at least 7 days of learning for system to better optimize your ads.		Frequent bid changes (ROAS/CPC) will disrupt the system's algo learning and impact ad performance. Ensure every bid optimization is followed with 7 days of continuance (no changes) to allow the system to optimize to the new bid.

Summary:

The new Ad Diagnosis Tool is designed to empower advertisers by providing actionable insights across four critical areas. By understanding the health of your ads through Balance, Bidding, Budget, and Continuance, you can make informed decisions that lead to improved performance and higher returns on your advertising investments.

Ready to enhance your advertising strategy? Start using our Ad Diagnosis Tool today and watch your campaigns thrive!