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Auto Budget Increase for Campaign Days - Education Article

Exciting Update: Auto Budget Increase for High-Performing Ads on Campaign Days


The Challenge: Capped Budget Settings on Campaign Days

During campaign days, traffic can surge significantly, presenting a prime opportunity for your shop to capitalize on increased visibility and sales. When budgets are exhausted, high-performing ads may be capped, missing out on valuable traffic and conversions.


The Solution: Auto Budget Increase for High-Performing Ads on Campaign Days

This new feature automatically increases ad budgets specifically for high-performing ads on campaign days. This update is designed to ensure that your best ads are not hindered by existing budget constraints, enabling you to fully leverage the increased traffic during these critical periods. 


What does this new update look like?



Existing Auto Budget Increase Look
New Look for "Campaign Days" Checkbox




[Auto Budget Increase Logic] Campaign Days vs Non-Campaign Days 



Ad Example
Auto Budget Increase Logic


How does it work?

  1. Performance Monitoring: The tool continuously monitors your ads' performance metrics leading up to and during campaign days.
  2. Budget Increase Activation: When a high-performing ad approaches its budget limit, the tool automatically triggers an increase to ensure the ad remains active and visible to potential customers.
  3. Customizable Settings: You can set how much the budget can be increased (example: budget increment of 20% each time), providing flexibility while still enabling significant performance boosts.


Benefits

  1. Maximize Ad Performance: Ensure that your top-performing ads are always in front of your audience, even during peak traffic times.
  2. Save Time and Effort: Automate budget management, allowing you to focus on other aspects of your business without worrying about manual adjustments.
  3. Boost Sales: Capture additional sales opportunities during campaign days when traffic is at its highest.


Summary:

The new update to the Auto Budget Increase tool represents a significant advancement in how you can optimize your advertising budgets more effectively on campaign days. By automatically increasing budgets for high-performing ads, we aim to help you maximize your reach and revenue on the Shopee platform.


Don't miss out on the opportunity to enhance your ad performance during critical campaign days. Update your settings today and let our new Auto Budget Increase for Campaign Days grow your ads revenue!

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