How to Use Ads

Part 1. Product Profile

🙋What is Search Brand Ads?

When the user searches the keywords reserved by the seller, Search Brand Ads will occupy the top view placement on the search result page. Taking nearly half screen space, Search Brand Ads enhances brand imaging through key info displayed(the brand shop info; brand banner; 4 hero products), it also grabs users’ eyes by accommodating the template elements to voucher display or flash sale scenarios. 

Through premier placement and product display, Search Brand Ads is a great tool to build an attractive shop front, which amplifies the brand awareness and attracts the user's purchasing intention. 

A. Product Benefits and Value

1) An Attractive Shop Front: Improve brand image and Top the hero products

Users tend to search around and compare when they browse the search result page. SBA's branding banner and hero products naturally catch the user's attention at first glance, helping retain users' interest and lead them to view your shop rather than search around others.

With Search Brand ads-pc				Non-Search Brand ads-pc
With Search Brand ads-app				Non-Search Brand ads-app

2) Reduce competitor interception:

From [competing display ranking] to [dominating first view], Search Brand Ads create a premier display window to users who search and browse. 

Take the example of the market with highest adoption rate and daily ads expense, it has shown that Search Brand Ads UV takes nearly half of the whole search result page UV(UV Interception rate 43.8%) . Through Search Brand Ads' dominating first view and taking up nearly 50% space of screen, most users will be attracted to view and click on the SBA, thus occupying more users' first attention and reducing interception of your competitive brands/shops. 

3) Best Practice

B. SBA Templates

		Default		Voucher		Flash Sale
Templates demo		PC: App:		PC: App:		Only App:
Feature lay-out		-Shop Information: shop name/ratings/followers, can click ‘View Shop’ to enter the shop (when shop has live-streaming ongoing, auto display a live element surrounding the logo) -Shop Banner: uploaded by seller -Hero SKUs: display 4 skus，can choose manual selection or auto selection to determine the products.		Auto display when the shop has available vouchers for the buyer. If the shop has more than 1 voucher, display the voucher with the biggest discount.		Auto display when the shop has Flash Sale with a countdown format in orange color surrounding the 'Hero SKUs' placement.
Scenarios		Enhancing brand image/Launching new products/Promoting products on campaign days/Heating Hotspot events		Creating amazing sale atmosphere with Voucher presence		Spike URGENCY with this Flash Sale template!

C. Data Review

Sellers can monitor the brand ads performance on Shopee Ads homepage. There will be a new tab next to Shop Ads for Brand Ads including: a. Search Result Page b. Homepage Carousel
Click 'Search Result Page’ to review campaign performance

D. Creatives Guidelines

💡Refer to creative guidelines for more detailed info: https://ads.shopee.ph/learn/faq/155/1902

Part 2. Display logic, Charging, and Reserved Keywords

【Display Logic】

You can choose reserved keywords and upload them through Paid Ads admin;

When users search the keywords reserved by you, Search Brand Ads will appear on top of the search result page. 

【Charging】

Budget deduction of Brand Ads will be from the sellers' Ads Credit balance. To deduct the CPM for every 1000 impressions of Brand Ads seen by users in real-time.

【Reserved Keywords】

Follow the word choice suggestion：

1. Relevancy Goes First:

The reserved keywords should be highly relevant to the store's promoted/hot/upcoming new products.

-If you choose to use manual mode: make sure that the reserved keywords are related to the hero 4 products displayed on the Search Brand Ads.

-When using auto mode: in addition to brand name keywords, do remember to reserve keywords for hot/new/promoted products.

1. Reserve relevant words as much as possible:

In order to avoid the situation that when user searches for brand-related information, the result page appear other brand’s products, please reserve as much as relevant words!

-Brand Name: brand name/nickname/short name/abbreviation and so on. 

-Brand Name+ Franchise Name: brand name / nickname / abbreviation / acronym brand words + keywords related to hero products / promotional products / new products

-Brand Name+ Hotspot Keywords: during brand marketing events or hotspots events, you can reserve related keywords for SBA to reach a larger target audience. 

Part 3. Ads Creation

💡Pls refer to [External] Shopee Search Brand Ads Pitch Deck and Onboarding Guide_Sep 2024 for more detailed info.

Ad Creation flow				Platform screenshot
Go to Shopee Ads, Click on + Create New Ads
Click Increase Branding
Location: choose Search Result Page
Basic info: update Ad Name & Duration & Budget
Creative:
Click on "Submit”				-