Shop Promotion

Improving Your Shop Search Ad's Landing Page

While Search Ads can give you enhanced exposure for your shop, you still need an attractive landing page to generate interest and orders from shoppers. 


How do I make my shop attractive to shoppers?

  1. Design your shop page with layouts distinct to your brand to engage shoppers, see tips below:
  2. Introduction to Shop Decoration
  3. Create a positive and credible image for your shop, see tips below:
  4. Enhance Your Product and Shop for Successful Advertising


How do I create a compelling product collection?

  1. Choose similar or related products to create a cohesive product collection that matches your Shop Search Ad's keywords, tagline and picture
  2. For example:
  3. Products chosen: Running Shoes 
  4. Ad tagline: "Run better with high performance sneakers"
  5. Ad picture: Your best-selling running shoes from the product collection
  6. Keywords to bid for: "running shoes", "jogging shoes", "marathon shoes", "sprint shoes", "run shoes"
  7. Make your product price competitive, see tips for Setting Product Discounts
  8. For more information on creating product collection, click here




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Content

How do I make my shop attractive to shoppers?

How do I create a compelling product collection?