Terms and Conditions

1. General

1.1 The following terms and conditions govern your participation to the Auto Top-Up (Escrow) feature and Shopee Ads Growth Program ("Program") provided by Shopee on Shopee's website and mobile applications ("Platform") during the period as indicated on the Platform. 

1.2 By participating in this Program, the seller accepts and agrees to these terms and conditions ("Program Terms"), as well as the Platform's Terms of Service and all other policies relevant to your participation in the Program.

2. Eligibility and Participation

2.1 The Program will be made available to all sellers. Sellers will be notified of their enrollment via the Seller Centre and/or other communication channels.

2.2 Other categories of sellers may participate in the Program through the Shopee Ads module in the Seller Centre or may be automatically opted in to participate in the Program.

2.3 Sellers must have a valid Shopee Ads account and be in compliance with all seller policies to be eligible for the Program.

3. Program Mechanics

3.1 Automatic Conversion: The Program automatically deducts a fixed or selected percentage of each completed order's sales revenue to be automatically converted into ad credits.

3.2 Timing of Deduction: Fee deductions occur once the status of a customer's order is "Order Completed".

3.3 Ads Credit Injection: The deducted amount is added into the Seller's Ads Balance as ad credits to be used for Shopee Ads.

4. Ads Management and Automated Solutions

4.1 Nature of Ads Credits: The ad credits that are added into the Seller's Ads Balance do not have an expiration date, and can be used for any and all ads types that are available on the Platform.

4.2 Automated Ads Solution: By participating in the Program, you acknowledge that a percentage of the ad credits in the Seller's Ads Balance will be used to fund an "Automated Ads Solution" or "Shop GMV Max" Product Ad campaign, ensuring that your ads credits are utilized on platform-wide traffic for your products. The "Automated Ads Solution" or "Shop GMV Max" campaign can be turned off at any time through the Shopee Ads module on the Seller Center.

4.3 ROAS Protection: Campaigns funded via this Program may be eligible for Shopee's ROAS Protection program if the relevant requirements are met.

5. Non-Refundability

5.1 Finality of Deduction: Once a fee deduction has occurred and ad credits have been added into the Seller's Ads Balance, the deduction is final and non-refundable.

5.2 Returned or Cancelled Orders: If an order is refunded, cancelled, or returned by a buyer after the fee has been deducted and added into the Seller's Ads Balance, the ads credits will be utilized for their ongoing campaigns or "Automated Ads Solution", and will not be returned to the Seller's Income Balance.

6. Withdrawal and Termination

6.1 Shopee shall have sole and absolute discretion in determining whether a seller is qualified to participate in the Campaign.

7. Miscellaneous

7.1 Shopee reserves the right to vary, modify, or amend these Program Terms without notice, or withdraw or discontinue the Program at any time.

7.2 You agree that you are responsible for accessing, reviewing, and keeping yourself updated on all amendments. Your continued participation in the Program after any amendments shall be deemed as your confirmation and acceptance of such amendments and all the amendments shall be valid and applicable to you.

7.3 Shopee's records of all matters relating to the Program shall be final and binding on you.

7.4 In the event of any inconsistency between these Program Terms and any marketing materials, these Program Terms shall prevail.

7.5 Shopee shall not be liable to fulfil any obligations under these Program Terms due to circumstances or events occurring beyond Shopee’s control, including but not limited to acts of God, natural disasters, pandemic or epidemic, governmental actions or restrictions, internet or telecommunications failures, cyberattacks, server outages, third-party platform disruptions, labour disputes or acts of war or terrorism.

7.6 You shall be responsible for all applicable taxes, duties, government fees and other charges arising due to your participation in the Program.

7.7 To the maximum extent permitted by applicable laws, Shopee will not be liable for any claims, costs, injuries, losses or damages of any kind whatsoever arising out of or in connection with this Program, including but not limited to any losses; direct, indirect, incidental punitive and consequential damages; fines; regulatory actions; claims, costs, injuries, losses or damages related to personal injuries, death, damage to, loss or destruction of property, right of publicity or privacy, defamation, or portrayal in false light.

7.8 The Program and the Platform is provided on an "as is" and "as available" basis and subject to the availability and functionality of Shopee's services. Shopee does not make any representation, warranty and/or undertaking on the performance and capability of the Platforms; any software or hardware used to access and participate in the Program, including an individual's access and use of the Platforms; and the reliability or quality of the underlying telecommunications network accessed and used by an individual to participate in the Program.