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Newly Improved Shopee Ads Tracking Technology

Shopee Ads has improved its Impressions tracking technology. 


As a result, from 12 Aug 2020, you may notice an increase in your ads Impressions and a corresponding decrease in Click-Through-Rate (CTR). The new improvement will not affect your ads GMV, expenses and Return on Investment (ROI). 


Tip:

  1. For definition of the different ads performance metrics, click here



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