How to Use Ads

What is Auto Budget Increase?

Auto Budget Increase automatically increases the daily budget for your high-performing ads when they are about to reach their daily limit. This ensures your ads continue to run and capture all available traffic, preventing budget depletion and maximizing your ad reach.

Key Benefits of Auto Budget Increase:

1. Prevent Interruptions: Avoid your best-performing ads from pausing due to budget limitations, ensuring continuous visibility and performance.
2. Maximize Reach: Capture more potential traffic and sales by allowing successful campaigns to utilize their full potential.
3. Efficiency: Easily manage your budget by setting it to automatically adjust based on ad performance.

How to enable "Auto Budget Increase"?

1. Enter Shopee Ads: From the Shopee seller center homepage, navigate to the Marketing Center and select Shopee Ads.

1. Enter Smart Shop Booster: Click the "Boost" button on "Smart Shop Booster" module to enter the toggle page.

1. Activate toggle: Turn on the toggle of "Auto Budget Increase" and click the "Confirm" button.

How Auto Budget Increase Works

To ensure that budgets are prioritized for good performing ads, we define the eligibility of ads for auto budget increase as follows:

1. For GMV Max Ads: The ad's ROAS meets or exceeds your set target or the system's suggested target.
2. For Other Ads: The ad's ROAS in the past 24 hours meets or exceeds its 7-day average ROAS.

You have control over how Auto Budget Increase operates through these settings:

Key Settings	Explanations
	Increment Percentage: This is the percentage by which your daily budget will be increased when triggered. - Range: 10% to 300% (as a whole number) - Default: 20% - Example: If your initial daily budget is $10 and the increment is 20%, the budget will increase to $12 after the first trigger.
	Number of Increment Daily Cap: This sets the maximum number of times your budget can be increased for a single eligible campaign per day. - Range: 1 to 5 (as a whole number) - Default: 3
	Effective For: You can choose which ad types are eligible for Auto Budget Increase. The options include: - Product Ads - Shop Ads - Live Ads - Default: All ad types are selected by default. ABI will only apply to your selected ad types.

Important Notes

1. Manual Budget Adjustments: Manually adjusting your ad budget will not interfere with the Auto Budget Increase trigger conditions or settings. If you have a daily cap of 3 and make a manual adjustment after one auto-increase, the feature can still trigger two more times.
2. Operation Log: All automatic budget increases and resets are recorded in your Ads Admin operation log under new event types: "Auto Budget Increase" and "Auto Budget Reset," with "system" as the operator.
3. Campaign Day interaction with "Campaign Surge": During campaign days, since "Campaign surge" is also built-in with a budget increase feature, whether the system will follow Auto Budget Increase or Campaign Surge depends on the status of Campaign Surge and ABI:



First Published: November 18, 2025