How to Use Ads

Automatically reinvest your sales into ads, keeping your growth on track

What Is Auto Top-up (Escrow)?

Auto Top-up (Escrow) automatically converts a small portion of your order sales into ads credits.

This feature helps sellers maintain continuous ad performance without manually topping up — ensuring smooth, uninterrupted promotion and long‑term growth.

When a customer's order is completed and enters the Escrow Verified stage, the system will automatically deduct a fixed percentage from your sales revenue (e.g., 1–3%) and convert it into ads credits.

Why Use Auto Top-up (Escrow)?

How to Enable Auto Top-up (Escrow)?

Step 1: Access the Feature

1. Go to Shopee Ads > My Account Module, then select "Enable Auto Top‑Up (Escrow)".

Step 2: Set your Escrow Top-Up Fee Rate 

1. Choose the system‑recommended rate (e.g., 1% of order value), or a custom rate to automatically convert part of your sales revenue into ads credits.

Step 3: Set the Target ROAS for your Automated Ads Solution 

1. Activate the Automated Ads Solution to invest your Escrow budget into ads that automatically optimize toward your Target ROAS goals.

Step 4: Read and Agree to the Terms and Conditions

1. Check the "I agree to Terms and Conditions" box before proceeding.

Step 5: Confirm Activation of Auto Top-up (Escrow) and Automated Ads Solution

1. Click the orange "Confirm" button to activate both Auto Escrow Top‑Up and the Automated Ads Solution.
2. Once done, no extra steps are needed — the system will continuously help you grow your shop revenue automatically.

Frequently Asked Questions

General & Setup

Do I have to use Auto Top-up (Escrow)?

Some sellers are auto‑enrolled under specific ads growth programs (mandatory). If optional, you can enable or disable it anytime in Seller Center.

Can I set or change the top-up rate?

You can adjust the rate within the available range if you are in the opt‑in program. If you are enrolled in a local ads growth initiative, the rate is fixed.

Where can I check my top-up history?

Go to Seller Center > Transaction History to see Auto Top-up (Escrow) records.

Payment & Refunds

What happens if a buyer cancels or returns an order?

Once Escrow funds have been converted into ad credits, they remain in your Ads Wallet and are not reversed after refunds or cancellations.

Will this affect my net payout?

Yes, slightly. The Auto Escrow Top‑Up fee will be deducted before your Escrow amount is released, so you will receive the net payout after deducting other service fees and the Escrow top-up fee.

Can I pause or disable it later?

Yes. You can switch it off from Auto Top-up (Escrow) Settings anytime for the optional fee rate — but note that ads may stop running once your balance runs out.

Will I receive an invoice for Auto Top-up (Escrow)?

Yes. These transactions appear under "Seller Value‑Added Services → Paid Ads" in your invoice summary.

Ads & Performance

How does this improve my advertising performance?

Auto Top-up (Escrow) ensures that your ads always have balance, allowing continuous delivery and preventing campaign pauses. Combined with Automated Ads Solution, it helps improve ROAS and GMV.

Can I edit my ad budgets when Auto Top-up (Escrow) is active?

Budgets for the Automated Ad Solution campaign created by the Escrow program cannot be manually edited during escrow or optimization periods.

Does this work with Automated Ads Solution?

Yes. Auto Top‑Up (Escrow) automatically fuels the Automated Ads Solution, which manages campaign optimization and spending intelligently to meet your Target ROAS goals. 

Can I switch bidding types while under automated optimization?

No. Switching bidding methods is not available while Automated Ads Solution optimization is active.

Will my ads stop if I run out of Escrow orders?

If there are no new orders, auto top‑ups pause temporarily. You can still top-up funds manually or via Auto Top-up to keep your ads running.

Can I still manage my ads manually?

Yes. You can continue to create and manage individual ad campaigns as usual. Auto Top-up (Escrow) only ensures your Ads Wallet remains funded automatically.

Will ROAS Protection apply to the Automated Ads Solution?

Yes. Automated ads created or funded through Auto Top-up (Escrow) are still eligible for ROAS Protection, provided they meet the rebate program requirements.

First Published: December 18, 2025