How to Use Ads

Automatically reinvest your actual sales into ads, keeping your growth on track

What Is Auto Top-Up (Sales)?

Auto Top-Up (Sales) automatically converts a small portion of your order sales into ads credits.

This feature helps sellers maintain continuous ad performance without manually topping up — ensuring smooth, uninterrupted promotion and long‑term growth.

When a customer's order is completed, the system will automatically deduct a fixed percentage from your sales revenue (minimum 2%) and convert it into ads credits.

Why Use Auto Top-Up (Sales)?

How to Enable Auto Top-up (Sales)?

Step 1: Access the Feature

1. Go to Shopee Ads > My Account Module, then select "Enable Auto Top‑Up (Sales)".

Step 2: Set your Auto Top-Up (Sales) Fee Rate

1. Choose the system‑recommended rate (minimum 2% of actual sales) or, a custom rate to automatically convert part of your sales revenue into ads credits.

Step 3: Set the Target ROAS for your Automated Ads Solution 

1. Activate the Automated Ads Solution to invest your top-ups into ads that automatically optimize toward your Target ROAS goals.

Step 4: Read and Agree to the Terms and Conditions

1. Check the "I agree to Terms and Conditions" box before proceeding.

Step 5: Confirm Activation of Auto Top-up (Sales) and Automated Ads Solution

1. Click the orange "Confirm" button to activate both Auto Top-Up (Sales) and Automated Ads Solution.
2. Once done, no extra steps are needed — the system will continuously help you grow your shop revenue automatically.

Frequently Asked Questions

General & Setup

Do I have to use Auto Top-Up (Sales)?

We recommend using Auto Top-Up (Sales) to ensure that your maintains continuous ad performance and visibility without manually topping up, ensuring smooth, uninterrupted promotion of your products and long-term growth.

Can I set or change the top-up rate?

You can adjust the rate within the available range, with a minimum top-up fee rate of 2%.

Where can I check my top-up history?

Go to Seller Center > Transaction History to see Auto Top-Up (Sales) records.

Payment & Refunds

What happens if a buyer cancels or returns an order?

Once a portion of your actual sales have been converted into ad credits, they remain in your Ads Wallet and are not reversed after refunds or cancellations.

Will this affect my net payout?

Yes, slightly. The Auto Top-Up (Sales) fee will be deducted before your actual sales are released, so you’ll receive the net payout after deducting other service fees and the Auto Top-Up (Sales) fee.

Can I pause or disable it later?

Yes. You can switch off from the Auto Top-up (Sales) Settings anytime on the Shopee Ads module of the Seller Center, but note that ads may stop running once your balance runs out.

Will I receive an invoice for Auto Top-up (Sales)?

Yes. These transactions appear under "Seller Value‑Added Services → Paid Ads" in your invoice summary.

Learn more about invoice issuance and checking your tax documents here:

https://seller.shopee.ph/edu/article/61

Ads & Performance

How does this improve my advertising performance?

Auto Top-Up (Sales) ensures your ads always have balance, allowing continuous delivery and preventing campaign pauses. Combined with Automated Ads Solution, it helps improve your Return on Ads Spend (ROAS) and sales.

Can I edit my ad budgets while Auto Top-Up (Sales) is active?

Budgets for the Automated Ad Solution campaign created by activating Auto Top-Up (Sales) cannot be manually edited.

Does this work with Automated Ads Solution?

Yes. Auto Top‑Up (Sales) automatically fuels the Automated Ads Solution, which manages campaign optimization and spending intelligently to meet your Target ROAS goals. 

Can I switch bidding types while under automated optimization?

No. Switching bidding methods is not available while Automated Ads Solution optimization is active.

Will my ads stop if I do not have any current or upcoming orders?

If there are no new orders, top-ups from Auto Top-Up (Sales) will pause temporarily. You can still top-up funds manually or enable Auto Top-Up (Balance) to keep your ads running.

Can I still manage my ads manually?

Yes. You can continue to create and manage individual ad campaigns as usual. Auto Top-Up (Sales) only ensures your Ads Wallet is funded automatically.

Will ROAS Protection apply to the Automated Ads Solution?

Yes. Automated ads created or funded through Auto Top-Up (Sales) are still eligible for ROAS Protection, provided they meet the rebate program requirements.

Ads Growth Program

What is the Ads Growth Program?

The Ads Growth Program aims to support sellers who have enabled Auto Top-Up (Sales). Sellers who have enabled Auto Top-Up (Sales) will receive 5% 1:1 free ads credits rebates, based on their Auto Sales Top-Ups, for the first 90 days upon enabling the feature.

What are 1:1 Free Ads Credits?

1:1 Free Ads Credits can only be consumed when accompanied by the same amount of paid credits, either from Manual Top-Ups or Auto Top-Ups. Both 1:1 Free Ads Credits and Paid Credits will be deducted simultaneously in a locked 1:1 ratio and in real time.

For example, if your ads cost ₱200, you will be deducted ₱100 1:1 Free Ads Credits and ₱100 Paid Credits.

Learn more about 1:1 Free Ads Credits here:

https://ads.shopee.ph/learn/faq/58/2097

When will I receive my free ads credits?

The Ads Growth Program rewards will be topped up every first of the succeeding month.

For example, if you turned on Auto Top-Up (Sales) for the first time on February 24, you will receive rewards during the first week of March. If you left Auto Top-Up (Sales) on afterward for the entire month of March, you will receive your next batch of rewards during the first week of April.

How do I opt in to the Ads Growth Program?

You will be automatically opted into the Ads Growth Program upon turning on Auto Top-Up (Sales) for the first time.

Last Updated: January 30, 2026

First Published: December 18, 2025