GMV Max Auto Bidding Upgrade

As Shopee upgrades the existing Auto Bidding feature to GMV Max Auto Bidding, all active and scheduled Auto Bidding campaigns will be migrated by early Q1 2025, depending on your region.

Click here to learn more about GMV Max Auto Bidding

Key Campaign Updates to look out for during Migration

1. Merging of multiple campaigns to one singular campaign per Item ID to deliver greater performance synergy for your product

1. Ad placement will be default “All”for all GMV Max Ads
2. Budget from associated campaigns will be merged into the new GMV Max campaign
3. Campaign duration will follow the ad with the longest ad duration (e.g., Unlimited)

Detailed Budget and Duration Handling Logic

1.For item_ids with no associated campaigns (Auto Bidding (Standard) ONLY), the new GMV Max Auto Bidding campaign will inherit the old Auto Bidding (Standard) campaign duration and budget settings.

2.For item_ids with associated campaigns (Auto Bidding (Standard) + Other campaigns), all associated campaigns to the same item_id will be merged into a new GMV Max Auto Bidding campaign following the budget and duration merge logics below.

Key Changes in Ads Creation Flow for GMV Max Auto Bidding 

1.Similar to GMV Max Custom ROAS, Placement selection for GMV Max Auto Bidding campaigns will be ALL.

This allows Shopee to monitor and dynamically adjust bid prices across different environments to ensure that the overall spending is kept within the budget constraint and is balanced against the total Product GMV. 

With Auto Bidding (Standard), sellers can choose their ad placement settings

With the new GMV Max Auto Bidding, sellers can no longer choose their placement settings

2.With GMV Max Auto Bidding, Sellers will only be able to select a single item for each campaign.

With Auto Bidding (Standard), sellers can manually select multiple products for each ad

With GMV Max Auto Bidding, sellers can only select 1 product for each ad

3.With GMV Max Auto Bidding, Advertisers have visibility into the system-estimated target ROAS and weekly order numbers, depending on their budget and item choice. Currently, Product Ads - Auto Bidding campaigns do not display any system estimates.

Current Auto Bidding (Standard) has limited information on system-estimates

GMV Max Auto Bidding will provide advertisers with upfront information on system-estimates

Migration Timeline for GMV Max Auto Bidding

Upgrading Day

On the date of upgrading, you will receive a pop-up prompt informing you on your:

1. Eligible Auto Bidding ads that have been auto-upgraded to the new GMV Max Auto Bidding.

2.Remaining Auto Bidding ads that were not auto-upgraded and will require your review to proceed with the upgrade.

After being whitelisted onto GMV Max Auto Bidding, a pop-up prompt will notify you of the status of your upgraded Auto-bidding ads into GMV Max Auto Bidding ads and the remaining ads that require your review to upgrade into GMV Max ads.

About Auto-Upgrade on Migration Day

After being whitelisted to GMV Max Auto Bidding, a pop-up prompt will notify you of the status of your upgraded Auto-bidding ads into GMV Max Auto Bidding ads and the remaining ads that require your review to upgrade into GMV Max ads. Auto Bidding (Standard) ads will be auto-upgraded if any of the criteria is fulfilled:

You will be able to review the full list of Auto Bidding Ads that were not automatically upgraded before manually upgrading them onto GMV Max Auto Bidding.

During the auto-upgrade, you are strongly advised not to operate your pre-existing Auto Bidding campaigns to prevent it from affecting the upgrading process.

Prompts available on PC and APP to notify you when upgrade is in progress

Once your Auto-bidding ads have completed the upgrade, you will receive a banner update in your Shopee Ads homepage

Successfully auto-upgraded Auto Bidding ads will experience the following updates:

1.Combine budget from your pre-existing Auto bidding ads for the same item into a single GMV Max Auto Bidding campaign.

2.Auto bidding ads that were successfully auto-upgraded will be stopped.

D+7 after Upgrade Date

You will be notified that you can no longer edit your Auto Bidding campaign settings (budget / schedule / bid) and be prompted to upgrade any remaining Auto Bidding campaigns that were not automatically upgraded. 

From 26 Nov, you can upgrade your campaigns to GMV Max Auto Bidding within a click on your App!

The Auto Bidding campaigns will stop once it reaches the campaign end date OR when the budget is exhausted, whichever comes first.

We highly recommend upgrading your Auto Bidding ads to GMV Max Auto Bidding to avoid getting your ads impacted.

Sunset Day

All regions (except Brazil) will sunset Auto bidding ads on 6 January 2025; Brazil slated for 31 January 2025.

Any remaining ongoing / scheduled Auto bidding ads will be automatically upgraded onto GMV Max Auto Bidding upon the last day of the feature.

You will start receiving multiple reminder prompts starting around 2 weeks prior to the sunset day to inform you of the changes to expect on your existing Auto Bidding ads upon auto-upgrade onto GMV Max Auto Bidding:

1. If the product has multiple ads, the new GMV Max ad budget will combine the total budget of the previous ads.
2. If the product has multiple ads with different end dates, the system will follow the longest end date value.
3. If one of the ads has an "Unlimited" budget / end date setting, the new GMV Max ad settings will follow the "Unlimited" budget / end date, which is the highest value setting.