How to Use Ads

New Product Boost (NPB 2.0) for GMV Max Auto Bidding Ads

We are thrilled to announce the upgraded New Product Boost (NPB 2.0) feature, designed specifically for GMV Max Auto Bidding ads. New products often lack the order conversion data necessary for strong ad rankings, which can limit their exposure and growth potential.

This enhancement aims to support sellers in gaining higher visibility for their new products and generating orders faster. As you launch GMV Max Auto Bidding ads for your new offerings, NPB 2.0 will ensure you maximize your advertising potential right from the start.

Note: This feature is currently available to whitelisted sellers till 31 Jan 2024. It will be made available to all sellers by 3 Feb 2024

Key Features of NPB 2.0

Boosted Visibility for New Products

1. Eligibility: The NPB feature is applicable only to newly created products. This ensures that your latest offerings receive the attention they deserve.
2. Learning Phase:
3. For newly created products you can enjoy enhanced traffic to help you secure that all-important first order quickly.
4. After securing your first platform order, your new product ads will enter a learning phase designed to scale order growth
5. Once the ad exits learning phase, your new product will continue to benefit from boosted traffic until it matures and the "Boosting Period" ends

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Automatic Enrollment

Upon whitelisting, any eligible ongoing or scheduled GMV Max Auto Bidding ads for new products will be auto-enrolled into the NPB traffic boost. This feature saves you time and ensures that you don’t miss out on the benefits of NPB 2.0 for your new products.

Creating NPB Ads

To maximize the benefits of NPB 2.0, we recommend the following ad setup practices:

1. Budget: Ensure your budget is sufficient or set to unlimited to enjoy maximum boosted traffic exposure.
2. Campaign End Date: Keep your campaign end date set to unlimited to allow for continuous visibility.
3. Learning Phase: Avoid making changes to the ad while it is in the learning phase to ensure optimal performance.

Sellers can create NPB ads through two methods: by navigating to the "New Product" tab during normal ad creation or by responding to prompts in the recommendation card for eligible new products.

1. Via Normal Ads Creation

1. Under manual product selection, you can navigate to the "New Product" tab. 
2. Here, you will find a list of eligible new products that qualify for the NPB traffic boost. 
3. Simply select the products you wish to promote and set up your GMV Max Auto Bidding ads.

2. Via Recommendation Card

1. The system will prompt you when there are eligible new products available for advertising. 
2. Look for the recommendation card that highlights these products, making it easy for you to initiate ads on GMV Max Auto Bidding and enjoy the benefits of NPB.

Benefits of NPB 2.0

1. Faster Order Generation: By increasing visibility and driving traffic to your new products, NPB 2.0 helps you secure orders more quickly, overcoming the initial challenges of low conversion data.
2. Enhanced Ad Performance: The traffic boost allows your new products to gain the exposure needed to improve their ad rankings, ultimately leading to sustained growth.
3. Streamlined Process: With automatic enrollment, you can focus on other aspects of your business while ensuring your new products receive the attention they need.

Summary:

The New Product Boost (NPB 2.0) feature for GMV Max Auto Bidding ads is a powerful tool for sellers looking to launch new products successfully. By providing enhanced visibility and a structured learning phase, NPB 2.0 helps you navigate the challenges of introducing new offerings on Shopee.

Take advantage of this opportunity to boost your new products and drive sales growth. For more information on how to utilize NPB 2.0 effectively, please reach out to your local support team or visit our seller portal.

Start maximizing your new product visibility today with NPB 2.0!