News

Discovery Ads Audience Setting now has an enhanced algorithm to maximise the sales and exposure generated by your Discovery Ads! 

1. The improved Audience Setting algorithm actively identifies shoppers who meet your selected target audience criteria, and predicts how likely they are to purchase your product
2. Our system then dynamically increases your bid prices (up to 2x your original bid price) to maximise the opportunity for your ads to be shown to your selected target audience
3. Other shoppers who do not fulfill your target audience criteria can still see your ads if they are highly relevant and/or likely to purchase, based on their past shopping behaviour

What will happen to my existing Discovery Ads with selected Target Audiences? 

1. The Audience Setting for your existing Discovery Ads will still be kept. 
2. E.g. If you've selected "Women" under Audience Setting previously, the "Women" segment will still be selected
3. You can expect your final bid price to increase by up to 2x your original bid price, for the target audiences that you have selected previously.
4. If you do not want the improved version to be applied for your existing Discovery Ads, you can unselect any audience target segments in the Audience Setting of each ad.

Click here to learn more about how to use Discovery Ads Audience Settings.