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Enhanced Bid Price will automatically optimize your bid prices for Discovery Ads so that you don’t have to adjust them frequently to keep them competitive. 

When ad clicks are more likely to generate sales, Enhanced Bid Price will increase bid prices by up to 50%. When ad clicks are less likely to generate sales, Enhanced Bid Price will decrease bid prices by up to 50%. This will help you increase sales for Discovery Ads, while keeping your ads expenses under control.

Enhanced Bid Price is also available for Product Search Ads. Click here to find out more about Enhanced Bid Price for both Product Search Ads and Discovery Ads.

Please note that this feature is currently in Beta mode and not available to all users yet