News

As part of ongoing improvements to the Product Detail Page, Shopee is phasing out the Similar Products section at the bottom of the page.

How does this change affect my Discovery Ads?

With this improvement, you can expect the following changes to Discovery Ads:

1. Ads in the You May Also Like section will now generate more impressions and orders
2. Impressions and other metrics for Similar Products will eventually decrease to zero

Rest assured that your Discovery Ads overall performance can still be maintained, and could even improve after the changes have fully stabilised.

Tips:

1. Toggle on the You May Also Like display location for your Discovery Ads to prevent a drop in impressions and orders, or
2. Switch on Auto-Optimisation mode to let Shopee's algorithm make changes automatically to maximise your sales

When will this change take effect?

The phasing out of Similar Products is gradually being implemented in phases:

1. On 4 April - 9 May, 20% of shopper traffic into Product Detail Pages will see the improved design (i.e. no more Similar Products section) 
2. On 10 - 11 May*, 50% of shopper traffic into Product Detail Pages will see the improved design
3. On 12 May*, this change will be applied to all shopper traffic into Product Detail Pages

*These are planned dates. Exact dates will be provided once they are available.